My Process
Research.
I need to know the topic before I can write about it. What does this product or service do for the customer? How does it work? What problems does it solve?
Corral.
Find the spark within the research. Latch on to a concept or a word or a function. Herd the thoughts onto the page. Play with alliteration and cadence. Uncover the rhythm.
Write.
Unearth the unique aspect of this product or service. Scribble down phrases. Put the concepts into motion. Make the benefits shine. Believe in The Call to Action.