eBook – Netrix
The challenge was to encapsulate the benefits of SD-WAN into a story that everyone can understand and connect with.
Article – Netrix
The tone here is playful yet the article never loses sight of providing pertinent information Windows 7 users need when making the transition to Windows 10.
eBook – Newark element14
The automated future can be an overwhelming place full of complex ideas and data. It was important to give readers real-world examples that are used in everyday life.
Digital Content – Newark element14
Newark element14’s customer base is varied—engineers, maintenance crews, hobbyists, tinkerers and the like. I enjoyed diving into the benefits of their technical products and latching on to a unique phrase or word or concept.
Video Scriptwriting – Newark element14
From straight-up product videos to social media commercials to zany, off-the-wall skits, it was fun countering Newark element14’s technical jargon with campy fun.
My Process
Research.
I need to know the topic before I can write about it. What does this product or service do for the customer? How does it work? What problems does it solve?
Corral.
Find the spark within the research. Latch on to a concept or a word or a function. Herd the thoughts onto the page. Play with alliteration and cadence. Uncover the rhythm.
Write.
Unearth the unique aspect of this product or service. Scribble down phrases. Put the concepts into motion. Make the benefits shine. Believe in The Call to Action.