Video Scriptwriting

I used my sense of storytelling to create video scripts for Newark element14—from straight-up product videos to social media commercials to zany, off-the-wall skits. These Christmas videos were made to engage the engineer members from the element14 Community—and they sent in their own Engineer Wish lists! Some were naughty, though. Like coal-in-the-stocking naughty.

The element14 Community wanted to drive traffic to their “Tech Spotlight” page with a set of lead-in questions that were built to spark feedback from the engineers. The questions were often dry and crunchy, so we countered the technical jargon with some campy fun.

The challenge of making an electronic product video is to highlight the end-user’s benefits, but also appeal to the numbers nerds, who rely on these products to function in their design projects, or to keep their factories running at high levels. How do these products help the customer? What solutions do they solve? How do they make the customer’s life easier?